Privacy policy

LIVE ALOFT LLC operates livealoft.com. This policy explains what we collect when you visit the site, write to us, join a list, or place an order, and what we do with it.

Questions about this policy, or about your own data, go to hello@livealoft.com.

What you give us.

• Contact form: your name, email address, the topic you pick, and your message.
• Newsletter: your email address.
• Product notifications: your email address, plus which part of the site you signed up from, so we know which product you were asking about.
• Orders: checkout runs on Shopify. Your name, shipping address, and payment details are given to Shopify and its payment processor rather than to us. We see the resulting order and fulfillment information in our Shopify account. We never see your full card number.

What is collected automatically.

• Request logs. Our host records standard web server logs, which include your IP address, the time, the page requested, and your browser's user agent string.
• Abuse prevention. When you submit the product notification form, your IP address is held in the server's memory for ten minutes so that repeated submissions from one connection can be slowed down. It is not written to a database and it is not linked to your email address.

We run no advertising network and no third-party analytics platform. We do not build profiles of visitors, and we do not sell personal information.

• To answer the message you sent us.
• To send the newsletter or product notification you asked for, and nothing else.
• To process, fulfill, and support your orders.
• To keep the site working, diagnose faults, and limit abuse of our forms.

We ask for your email on a signup form only so we can send you what that form describes. We will not add you to an unrelated list because you contacted us about something else.

LIVE ALOFT sets no cookies of its own. We store one item in your browser's local storage:

• la_cart_v2 — your Shopify cart identifier and the number of items in it. Without it, your bag would empty every time you changed page. It stays until you clear your browser's site data.

Content embedded from other companies can set its own cookies:

• Google Maps is embedded on our Contact page and loads as soon as that page opens.
• YouTube players in Stories do not load until you press play, and they use YouTube's no-cookie domain when they do. Until you press play, nothing is requested from YouTube at all.
• Shopify checkout runs on Shopify's own domain and uses Shopify's cookies once you get there.

Our typefaces are served from our own domain, so displaying this page sends no request to a font provider.

We share personal information only with the services that make the site run, and each one handles it under its own privacy policy:

• Shopify — our storefront, cart, checkout, and order records.
• Our fulfillment partners — the printers and makers who produce made-to-order items receive the shipping details needed to send your order.
• Vercel — hosting and the server request logs described above.
• Our email service provider — stores newsletter and product notification signups so we can send you the message you asked for.
• Google — the Maps frame on the contact page, and YouTube if you play a film.

Product photography hosted by Shopify is fetched by our own server and re-served from this domain, so loading a product page does not connect your browser to Shopify.

We will also disclose information if the law requires it, or to protect our rights and the safety of others.

• Messages you send us: as long as needed to answer you and keep a record of the exchange.
• Newsletter and notification signups: until you unsubscribe.
• Order records: as long as Shopify holds them, and as long as tax and accounting rules require.
• Server request logs: for our host's standard retention period.
• The rate-limiting IP address: ten minutes.

• Every marketing email we send has an unsubscribe link. One click is enough.
• Write to hello@livealoft.com to ask for a copy of what we hold about you, to correct it, or to have it deleted.
• Clearing your browser's site data removes the cart item described above.

Some places, including the European Union, the United Kingdom, and California, give people specific rights over their personal information. We handle these requests the same way for everyone who asks, wherever you live.

This site is not directed to children under 13, and we do not knowingly collect their personal information. If you believe a child has sent us information, write to hello@livealoft.com and we will delete it.

When this policy changes we update the date at the top of the page. If a change materially affects how we handle your information, we will say so here rather than quietly revise the text.